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Option #1: From Concept to Implementation Multinational Product
Your final Portfolio Project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the content for each slide. Your presentation should be 18-22 slides (not including the title and research references slides).
In Week 3 you completed a preliminary deliverable for this project, submitting the industry with which you are familiar along with a multinational company that operates in this industry. For this company consider the Upstream Process and Responsibility framework (See Figure 1.2 in the textbook). Describe how you would take a hypothetical new product or service from concept to creation, then to commercialization, and finally to implementation in a country other than the U.S.
Your presentation will be organized by two parts. The first part is a description of new product development concepts while the second part is application to your hypothetical new product concept.
Part I: Descriptions of concepts should include:
Part II: This section includes the application, analysis, formulation, and evaluation of the product launch using the principles from this course. Include the following:
See the Portfolio Project grading rubric in Module 8 for details.
Attached is the organization I decided to use which is PepsiCo.
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